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Marketing Strategy Product Form:Paperback / softback Engages students in inquiry that

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Engages students in inquiry that leads to discovery and understanding of a general principle they can apply to their own independent reading" --

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Marketing Strategy Product Form:Paperback / softback Engages students in inquiry thatAuthor(s): O. C. Ferrell, Michael Hartline Learn how to think and act like an effective marketer and forward focused disruptor in today's dynamic, fast paced business environment with Ferrell Hartline Hochstein's MARKETING STRATEGY, 8E. You learn to develop long term, customer oriented marketing strategy and successful marketing plans with this edition's systematic, reader friendly approach. The latest examples from organizations as familiar as

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