Like the target populations of other prospective cohort studies 39 , the study population of KoGES is not a representative sample of the total population of South Korea
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
The days of the small Surgeon Generals warning on the side of cigarette packs are ending
Michigan Department of State Police, Incident Report #CTT-0000275-05, October 11, 2005)