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Recommendations put forward in relation to these seven tactics include comprehensive advertising bans, plain packaging and health warning legislation, remaining vigilant for possible industry front groups, education and advocacy, mass media campaigns, academic journal transparency, enacting FCTC Article 5.3, exposing political lobbying, preventing the revolving door effect, improved regulation of ENDS, prioritizing data over propaganda in the harm reduction debate, aligning policies with FCTC, and taking legal action against Big Tobacco where feasible

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