MODULE 1: FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - NOVEMBER CLASS color psychology

color psychology

Through discussion we’ll explore:

studying orange blossom provides a way to examine how we assign meaning to scent

AND STORYTELLING

MODULE 1: FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE - NOVEMBER CLASS color psychologyLEARNING OBJECTIVES Fragrance Packaging Solution Demonstrate an understanding of the packaging design processes from concept development Students develop an end to end packaging concept for a fragrance line. Incorporates marketing strategy, sustainability goals, regulatory compliance, and trend forward design. Introduction to Packaging as a Strategic Marketing Tool Packaging as the silent salesperson in retail and e commerce. Understanding consumer