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Our culture
attorney for the Southern District of New York
his thought is far removed from academic philosophy in the analytic tradition
the guinea pig
Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Porochista Khakpour Our cultureNot your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers. Although small in number, superconsumers can have an outsized impact on a companys bottom
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