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E-Cigarette Market Report & Overview: The E-Cigarette Market size was valued at USD 23.28 billion in 2023 and is expected to grow to USD 37.36 billion by 2032 and grow at a CAGR of 5.40 % over the forecast period of 2024-2032

Today, the real question is whether higher cigarette taxes also lead smokers to turn to vaping, though this would still very likely represent 'harm reduction' since the available evidence is that vaping is less harmful than cigarette smoking overall

Advice brought to you by TOBACCO - CATEGORY OVERVIEW Worth 15.8bn, tobacco is the biggest FMCG category

In this sense, one Heet is approximately equal to one cigarette, establishing a theoretical 1:1 ratio