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For Chunghwa cigarettes, the hard pack style can also make the red-and-gold packaging appear sharper and more structured

But despite the Middle Eastern beast of burden, the desert in which it stands, and the palm trees and pyramid that appear on the original packets, Camel is a quintessentially American cigarette

Still, the company says it has been able to maintain its dominance in the market with continuous efforts to develop new technologies and products

The ruling said plain packaging may infringe a companys right to free speech on the package but that thats justified on health grounds in the public interest