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Darrell Winfield, who modeled for the brand from 1968 to 1989, was the ideal poster child for the rugged, independent self-image Philip Morris wanted to sell its customers.* He was so perfect that when Draper Daniels (the inspiration for Mad Men 's Don Draper), then-creative director of Leo Burnett Worldwidethe agency contracted to create the campaignfound Winfield on the Quarter Circle 5 Ranch he said, I had seen cowboys, but I had never seen one that just really, likehe sort of scared the hell out of me. Born in eastern Oklahoma shortly before the Great Crash of 1929, Winfield soon migrated West with his family in the devastation of the Dust Bowl
So to avoid any confusion in the marketplace, were working hard to make sure that retailers and adult-tobacco consumers understand that even though NAS cigarette packs will use new language to describe the product, the cigarettes inside are exactly the same. Under the agreement with the FDA, the name of the company, Santa Fe Natural Tobacco Co., and the name of the brand, Natural American Spirit, will stay the same
