He had helped make the sales of these brands leap wildly with commercials containing such claims as The nicotine and tars trapped by the exclusive Viceroy filter cannot reach your nose, throat, or lungs. (He later observed in connection with the medical studies on smoking and health that put the subject on the front pages in 1954, We had already prempted the health kick.) Now Reeves, after having retired from the agency business and done some dealing in real estate down in Jamaica, had returned to Madison Avenue, set himself up in a suite of fifteen offices on the thirty-fifth floor of the Newsweek Building, and was consuming with half a dozen large corporate clientsall big jungle cats, too, he saidon whatever public-relations or managerial problems afflicted them
If a loved one has died, a familiar scent might appear as a tender bridge, not as proof of anything, but as a felt experience of connection
Newport Non-Menthol Smooth Gold carton Newport Non-Menthol Smooth Gold cigarettes offer a distinct choice within the Newport brand lineup
Rather than reshape Marlboro to reach new audiences, it launched new brands and introduced line extensions while preserving Marlboro's core identity: its positioning, its imagery, and the cowboy
