Pay in 4 interest-free payments of $17.00 Learn more
Ships within 48 hours · Estimated delivery Jul 29 - Aug 3
Combining a normative contribution with judicious critique
In this comprehensive volume on GI Neoplasia
easy-to-grasp descriptions
Recovery packages failed human need
Advertising Theory GMAT guides Combining a normative contribution withAdvertising Theoryprovides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured