cigarette smoke alarm Detector Please beware How to Detect Cigarette Smoke

The industrys involvement in Codentify was nevertheless exposed, so it attempted to distance itself

And Philip Morris continued to use this approach, emphasizing "young smokers" , "mildness" and a preference for cigarettes "without filters" towards the end of the 1950s (Liggett & Myers also stressed "If you like a mild smoke, but you don't like filters, join the 'Chesterfield People'---get Chesterfield King!" in their 1965 ad campaign)

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This immediately boosted its market share from 1% to over 8%