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15, page 23 April 10, 1937 DONT TAKE OUR WORD FOR IT! Advertisement by Philip Morris & Co

Collection: Best For You Chesterfield launched its Best for You campaign in 1950

The capsule is also relatively hard, so it's hard to break the capsule and break it with two fingers

It also underlines the dramatic failure of the tobacco industrys long and costly bid to derail the introduction of plain packs through a strategy of misinformation, including alarmist claims the move would increase the amount of counterfeit tobacco and damage trade in shops. The Irish Republic passed a similar law earlier this month, while Australia has had plain packaging in place since 2012