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Management scholars and economists such as Michael Porter, Clayton Christensen, Rosabeth Moss Kanter, C

December 2013

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Filter selection enhances a brand identity and the overall smoking experience with consumer research revealing a strong adoption of premium filter tips 59% of smokers have purchased pre-rolls with premium filter tips Glass-tipped pre-rolls lead consumer preference at 79.7% 47.6% are willing to pay up to $2 more for the premium filter experience 21.4% purchase premium filter tip pre-rolls weekly Paper type matters greatly to consumers as well, 55.5% rate it as "very important," with organic hemp paper leading at a 72.5%, followed by refined white (69.4%), hemp wraps (64.2%) and natural brown (61.6%)