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B.VizosoH.RedaH.PressS.et al (2007)

Cigarette smoke exerts distinct effects across the oral, respiratory, and gastrointestinal systems, each of which harbors unique microbial ecosystems essential for maintaining physiological homeostasis

Marketing timeline pivoted to health-conscious messaging: 555 Now with the famous cork tip for smoother smoking. 1965 Hong Kong Market Share Peak 555 achieved 28% market share in Hong Kong higher than all competitors combined

*Describe the media buy for this material, if applicable: (GRPs, number of times the ad was aired, or other measures) Describe intended effects and, for each effect, whether it was achieved and by how much