Few people are aware, but smoking was widely promoted in the Soviet Union from 1923-1929
Reynolds Tobacco Company for Winston cigarettes, LOryctrope empaill (Stuffed aardvark) In striking contrast to efforts in the 1990s to restrict cigarette advertising in France, Canada, China, and other countries, Germany saw an increase in the variety and daring of such ads
This trend is especially pronounced in markets with stringent regulations, such as Europe, the US, Japan, and South Korea, where buyers favor unbranded, sleek designs that signal both discretion and sophistication
(via Stanford Research into the Impact of Tobacco Advertising) Famous voices, in this case female movie stars, had a particular appeal for cigarette advertisers