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Boris Aivarz, applied for a patent for the design of a filter tip made of crepe paper, celluloseand a machine to manufacture them. The proliferation of cigarettes with filters gradually increased in the 1930s and 1940s, then soared in the 1950s after the publication of the first scientific studies showing that cigarette smoking caused lung cancer

[1] [3] When L&M was launched, their slogan was "American cigarettes of the highest quality with the best filter"

As the writer Judith Ohikuare documented in 2014, this magazine, like many publications, was littered with such ads half a century ago

New case studies on the case studies page continue to add practical insights for both smoking and vaping quits