Adolescents, Family and Consumer Behaviour progress measurement systems critical incidents

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Adolescents, Family and Consumer Behaviour progress measurement systems critical incidentsBuying decision making is a complicated process, in which a consumers decision is under the influence of others. The buyers decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio cultural environment in India necessitate that adolescents influence in familys buying decision making should be investigated. In comparison to Western