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advertising for cigarettes Selling a Lifestyle: Men, Women, and Gender in Cigarette · Yale University Library Online Exhibitions Tobacco Industry Marketing | American

Name: advertising for cigarettes Selling a Lifestyle: Men, Women, and Gender in Cigarette · Yale University Library Online Exhibitions Tobacco Industry Marketing | American
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Manufacturers realized that consumers had stopped scrutinizing the composition of light cigarettes and began to ratchet up the tar and nicotine levels, in order to give their ostensibly mild products a stronger kick

Are you bored of having your cigarettes in a simple cardboard box

Then, in late 1967, the Tobacco Institute called up reinforcements, contracting for the services of the Tiderock Corporation, a sort of super-public-relations and management-consultant firm in New York