Marketing Research : Approaches, Methods and Applications in Europe EDEC5009 execution and evaluation

execution and evaluation

EAN: 9781413027860

EAN: 9781133828334

There are over 3 hours of video clips referred to in the text and viewable at the CourseMate website

Marketing Research : Approaches, Methods and Applications in Europe EDEC5009 execution and evaluationAuthor(s): Ray Kent Aimed at post introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client based research,