pack of cigarettes warning label Anti-smoking images on cigarette packs are twice as effective than text-only, 'smoking kills' labels FDA Proposes New Graphic Warning

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FDA may consider restrictions on the sale and distribution of flavored tobacco products, the agency said in a notice for a proposed new rule

These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit

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