Perhaps the most iconic application of brand personality was the Marlboro Man
Testifying before the Subcommittee on Labor Standards on May 2, 1979, Miller declared that Fenwicks bill had been drafted and supported by the asbestos industry itself, and pointed out that under the terms of this legislation, the obligation of paying for decades of neglect, negligence, coverup, and lies would be foisted upon the American taxpayer. Miller told his, colleagues that to consider enacting such legislation would send a clear message to every industry in this nation which produces hazardous or toxic substances that the federal government is willing to pay for your recklessness. The second bill to compensate the victims of asbestos disease, which was also entitled the Asbestos Health Hazards Compensation Act, was the one that Senator Gary Hart introduced in 1980, after consultation with Johns-Manville, which in 1972 had moved its world headquarters from New York to the Denver area

A request for more powerful .38 Special ammunition for use by Air Police and security personnel resulted in the Caliber 38 Special, Ball, PGU-12/B High Velocity cartridge
Ultimately, I just want to help folks plan a better trip and save a few bucks in the process.