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The seal between the aluminum foil and the small box, front and back, also features a single five-dot matrix glue trace

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Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+

"If I was to buy 10 million cigarettes, cheap whites in Asia, I could probably buy them [and] import them in a container into Australia for about $250,000 and that container would translate to about $7.5 million on the street,"he said