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Together, these demographics help diversify the category and support steady niche demand

In fact, one vaping pod or disposable vape has the equivalent of about 1 pack/20 cigarettes, so it is possible that frequent e-cigarette users may end up smoking more than a traditional cigarette smoker

The ban, which could also cover the Lucky Strike, Marlboro Gold, Vogue and Fortuna brands, is the logical conclusion of a new public health law based on a European directive which stipulates tobacco products must not include any element that contributes to the promotion of tobacco or give an erroneous impression of certain characteristics

This could pose a risk to users who increase the voltage on their e-cigarette to increase the delivery of vaporized nicotine, said study co-author James Pankow, a professor of chemistry and civil and environmental engineering at Portland State University in Oregon