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[21] The smoking age in Utah was lowered from 21 to 19 in 1953
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Worried about growing public concern that cigarettes cause health problems, Lorillard launched the Kent brand by touting the Micronite filter as offering the greatest health protection in cigarette history. One advertisement misleadingly defined Micronite as a pure, dust-free, completely harmless material, some ads emphasized that Kents relied on the latest in modern technology, while ads aimed at physicians advised the Micronite filter for patients whom you have felt obliged to advise to cut down or cut out smoking. Internal corporate documents, meanwhile, reveal that executives had good reason to believe the opposite
Philip Morris, BAT and RJ Reynolds all reportedly spend around $20 million annually for cigarette advertising in the 2000s
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